My role was to…
Investigate
Design
Deliver
An innovative All-Terrain product, without sacrifice to performance.
The mission.
How might we develop an offer that exceeds on-road performance expectations but communicates a perception of capability while maintaining the integrity of a tier 1 brand?
Market Leaders
Concept
Technical Refinement
Concept
Technical Refinement
Wouldn’t it be cool…
… if we developed a launch product that captured the identity of LTX Trail and the essence of Michelin brand?
